Rachel Stevens, celebrity mum of two and new ambassador of Dettol Anti-bacterial Laundry Cleanser, launched the Dettol Baby Blanket Donation charity campaign, by donating the first blanket to the cause.
The Dettol Baby Blanket Donation aims to promote the dangers of bacteria on blankets and highlight the shortage of baby blankets available to infants born to disadvantaged families.
Dettol and Rachel are encouraging mums across the UK to “keep the memories, not the bacteria” by donating a blanket via Freepost and sharing their special recollections and photographs of their babies’ blanket on social media. Once collected, the baby blankets will be hygienically washed with Dettol Anti-bacterial Laundry Cleanser before being re-distributed by Dettol to families in need. Dettol Anti-bacterial Laundry Cleanser has also pledged to donate £1 for every blanket collected to children’s medical research charity, Sparks, to raise much needed funds for UK families with children who are affected by serious illness or disability.
Every minute of every day, approximately 50 babies are born into poverty and will experience conditions lacking basic essentials including hygienically clean blankets. Poor hygiene conditions can contribute to illnesses such as diarrhoea, vomiting and dehydration.
Laboratory tests commissioned by Dettol – on washed blankets donated by volunteer mums – show that baby ‘blankies’ carry a variety of bacteria even after a 40°C wash with a third of the washed blankets harbouring coliforms – a group of bacteria linked to faeces. Dettol is hoping to raise awareness of this research as well as donate much needed funds to support children’s health.
Let me #sharethememories of the baby blankets that kept my boys warm and cosy when they were tiny. My mum gave them to me saying that she had made them when she was expecting me, so they have stood the test of time. They were beautiful designs and I passed them onto my sister who is still using them. Here are a couple of photos of son1 as a baby with the blankets.
Blanket donations will be collected until the end of December. Memories can be shared on Twitter with @DettolBlanket #sharethememories or on Dettol’s Mission for Health Facebook page. For full details on how to donate please visit www.dettol.co.uk/donate
Blankets can be donated via Freepost (no stamp required) to:
Dettol Baby Blanket Donation
The Hay Loft
Balcombe Place Stables
Disclosure. I will be receiving free Dettol Anti-bacterial Laundry Cleanser after my post is published. All opinions are my own.